Performance marketing focuses on achieving specific and measurable objectives, such as lead generation, sales, website visits or other desired actions.

Data enrichment is the process of adding additional information to an existing dataset to obtain a more complete and valuable picture of customers.

AI as a marketing assistant refers to the use of algorithms and artificial intelligence technology to automate and optimize marketing tasks.

LinkedIn is a network with a very good feature and that is its professional focus, where companies can target their advertisements specifically to people in their industry or sector.

ROAS is a parameter that defines the profitability of your campaigns, it is calculated by dividing the total revenue generated by an advertising campaign by the total costs invested in that campaign.

Big Data is the massive data sets that are generated from various sources, such as website traffic, social media, online payments, mobile devices, sensors, among others.