INSIGHTS

Articles & resources

Our goal is to keep you informed of all the latest trends in the market, marketing, AI, resources and everything that helps your company grow.

The Modern Data Warehouse: The Strategic Hub for Aligning Marketing and Sales

The promise of a 360-degree view of the customer is constantly hampered by data fragmentation. In response, leading companies are adopting a data warehouse first strategy.

Marketing
12/16/2025
HubSpot vs. Salesforce: A strategic analysis

HubSpot and Salesforce, two giants in the CRM environment, have forged their paths from different philosophies.

MarTech for SMBs: how to scale without big budgets

MarTech strategies are no longer exclusive to large companies – SMBs can implement them without making major investments.

AI Agents: Revolution in Marketing, Sales and Customer Service

AI agents can handle complex business processes, automate repetitive tasks and even collaborate across different departments such as sales, marketing or customer service.

Data science as the core of decision-making

Information has become one of the most valuable assets for any industry and data science helps us to process this information and make smarter decisions.

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CX Ebook

Enjoy our analysis on the current state of the customer experience in companies, in the times of Artificial Intelligence.

Tips on CX application
The future of customer service
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